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NORWEX CONFERENCE 2025 RECAP
No limits, no holding back
Check out the top takeaways and inspiring reasons to join us at an upcoming event soon!
Game-changing announcements
Have you heard? Big things are happening at Norwex! This year’s live announcements delivered game-changing updates, fresh opportunities and inspiring surprises. Here’s a quick look at the moments that had the crowd buzzing – and what they mean for you.
Bright Start gets a refresh
When New Consultants start strong, they’re more likely to have early success and a healthy business that lasts. That’s why we’ve refreshed Bright Start to supercharge their first 45 days with even more ways to build momentum, boost confidence and earn rewards.
What’s new:
- Stronger start, bigger rewards – Earn full-size Norwex favorites by hitting key milestones:
- $500 in 15 days = Kitchen Essentials Package
- $1,000 in 30 days = Bathroom Essentials Package
- $1,500 in 45 days = Laundry Essentials Package
- More Team-building incentives:
- Earn $100 in Norwex Discounts for every new Team Member who sells $500 in their first 15 days – no limit
- Earn a $100 Me + 3 Cash Bonus when you recruit 3 new Team Members in your Bright Start Period who submit $500 in their first 15 days
New Safe Haven 5+ Starter Kit
You and your customers love the Safe Haven 5 sets – so now, your newest Consultants can too! The new Safe Haven 5+ Starter Kit gives them a third option when joining, combining the beloved Safe Haven 5 products (EnviroCloth®, Window Cloth, Dusting Mitt, Power Cleaning Paste and PowerZyme™) with select items from the Sample Starter Kit and two extra 250g PowerZymes. It’s the perfect way to thank Hosts, share consumables and kick off a Norwex business with confidence.
Norwex Golden Ticket Coupons (A golden opportunity for success)
Every Starter Kit includes essentials like catalogs, order forms and Bright Start Quick Start Guides to help New Consultants launch successfully. Now, they’ll also receive 3 Norwex Golden Ticket Coupons – each offering $35 off the new Safe Haven 5+ Kit. These exclusive, limited-time discounts are powerful tools New Consultants can use right away to grow their Teams and invite others to join their Norwex journey.
New Essentials Packages: A simpler, smarter way to sell
The crowd went wild as we unveiled our brand-new Essentials Packages, designed to make it easier than ever to sell, book and build. These room-based bundles (Kitchen Essentials, Bathroom Essentials and Laundry Essentials) help customers see how Norwex fits naturally into their daily lives – one room, one solution at a time. They’re also paired with done-for-you party templates AND incorporated into our refreshed Bright Start program to reward New Consultants who achieve their goals. The results? When it’s simple to show, it’s simple to grow, so get ready for more wins across the board!
New incentive trip: ¡Vamos Vallarta!
Earn it. Live it. Let’s go! We just announced the location of our 2027 incentive trip destination – Puerto Vallarta.
This coastal jewel is bursting with color, culture and charm. Nestled between the lush Sierra Madre mountains and the sparkling Pacific Ocean, this unforgettable destination offers the perfect blend of adventure and relaxation. So, work your business, earn your Trip Miles and join us on the trip of a lifetime!
To help you fast-track your journey to Puerto Vallarta, we’re offering TRIPLE Trip Miles for a limited time! From noon, CT, July 26 through noon, CT, August 1, 2025, you’ll earn 3,000 Trip Miles – instead of 1,000 – when your New Personal Consultant achieves their Bright Start 1 goal.
Sneak peek at our latest innovations
Want to help new customers fall in love with Norwex? Invite them to explore and shop our newest arrivals starting today! Conference attendees got an exclusive, hands-on experience with the Norwex Product Team – exploring innovations, learning expert tips and gaining the confidence to share what’s new.
Here’s a quick recap of the standout stars:
Ultra Scrub Cloth
Dual-Sided EnviroCloth®
You asked for a new game-changer in our microfiber category; we delivered – one cloth, double the clean! This dual-sided cloth combines our beloved EnviroCloth with new ultra scrub material.
- Scrubby side for tough messes; EnviroCloth side to wipe clean
- Our scrubbiest cloth yet, ideal for whole-home use
- Tri-fold seam offers 6 cleaning surfaces and easy handling
Dustpan and Brush
This is no ordinary dustpan – it’s a smart, multipurpose tool that boosts both cleaning power and sales. Every new mop accessory launch increases mop sales, giving you a chance to grow.
- Wide-mouth opening to sweep debris into easily
- Rubber brush grabs debris; squeegee handles wet messes
- Attaches to Telescopic Mop Handle or hangs for easy storage
Fan favorites, now better than ever
- BioZyme™ Dish Soap Concentrate – same amazing product, fresh new look and scent (now EWG Verified®)
- Optic Scarf – A longtime favorite, back with a stylish new color and print
- Counter Cloths – A beloved kitchen essential, now in vanilla to complement any decor
- Foaming Hand Wash Powder – New-and-improved formula mixes easily and quickly, no more clumping
Fresh launches. Same trusted standards.
Chief Marketing Officer Michele Dowling Johnson and the Product Team reminded attendees that “cleaner, safer, better” isn’t just a slogan – it’s a promise. Every product is backed by effective ingredients, high quality, sustainable innovation and a rigorous 360° Product Safety Review.
Ready to share these new products with your customers? Access The Resource for all of the assets you need to start.
Announced live on stage at Conference
We’re proud to share that UltraZyme™ Dishwasher Powder and Ultra Power Plus™ Laundry Detergent are now EWG Verified®!
This prestigious certification means our products meet the strictest standards of the Environmental Working Group for health and transparency – so you can feel confident knowing you’re using safe, effective solutions for your home and family.
They now join our growing portfolio of EWG Verified® products, reinforcing our commitment to delivering high-performing solutions that align with our mission of living cleaner, safer, better. Check out our NEW Fall 2025 Catalog now to see all EWG Verified® Norwex products.
Key takeaways from the main stage
WOW – what a rush! These powerful moments, exciting reveals and heartfelt celebrations created the kind of experience that stays with you for a long time.
Beate Hjeltnes
Norwex Chief Executive Officer
Chairperson of the Board
Debbie Bolton
Co-Founder
Amy Cadora
Chief Brand and Mission Officer
In her powerful keynote, Amy framed our everyday use of chemicals as a toxic relationship that we need to break up with for the sake of our health, families and homes. She shared eye-opening research on the widespread presence and long-term health effects of synthetic chemicals like PFAS, emphasizing their links to serious health issues. She also highlighted hopeful findings showing how diet and lifestyle changes can help reduce the body’s chemical burden. She encouraged Consultants to be the supportive friend every family needs to start their own breakup, guiding them with empathy into a healthier, toxin-free future – and she reminded us all that the Safe Haven 5 Set is a powerful first step, making it the perfect “Break Up Kit.”
Kelly Newcomer
Chief Sales Officer
Kelly lit up the stage with a powerful reminder: When we lead with boldness and heart, our impact multiplies. She challenged us to reconnect with our “why” and remember that every time we share Norwex, we’re offering more than safer products – we’re offering purpose, income and healthier homes. With Norwex in just 4% of North American households, Kelly invited us to imagine the potential and to rise to her bold challenge: reach 4 new households every month for a year. It’s more than a goal – it’s a butterfly effect, creating a movement toward cleaner homes and brighter futures.
Charitable Foundation
Our mission is the heart of everything we do, and we’re grateful for the passionate community that brings it to life every day. Each year at Conference, we celebrate the giving spirit that flows throughout our company by recognizing standout individuals and supporting philanthropic causes our Consultants are passionate about. Congratulations, once more, to our winners – and a huge thank you to everyone who participated!
Spirit of Mission Award
The Spirit of the Mission Award honors Consultants who embody the Norwex purpose – eliminating harmful chemicals and inspiring others to do the same. We were thrilled to honor our two remarkable Spirit of Mission Award recipients:
Spirit of Generosity Award
We also honor individuals who have left a mark on the hearts of many people. For this annual award, Consultants nominate deserving Leaders who have gone above and beyond to support them individually. This year, so many nominations came in, we even had a tie in the US!
Congratulations to:
Charitable organizations
Beyond our Spirit of Mission and Spirit of Generosity award winners, Consultants also nominate charitable organizations to receive donations from the Norwex Foundation for a Brighter Future. Take a look at this year’s chosen causes:
US Recipients:
- Pockets of Hope / $2,000 – Nominated by Allison Bailey, Executive Sales Leader
- Shoes from the Heart / $7,000 – Nominated by Annette Mosley, Sales Leader
- Isaiah 117 House / $5,000 – Nominated by Rebecca Condie Team Coordinator
- Compassion Coffee / $2,000 – Nominated by Mary Hunt, Team Coordinator
- HERO – Healing at English River Outfitters / $2,000 – Nominated by Jamie Vircks, Consultant
- KEEN – Kids Enjoy Exercise Now / $5,000 – Nominated by Emily Jones, Executive Vice President Sales Leader
- Foundation M-Trail Disc Golf Project / $2,000 – Nominated by Kristen Ostberg, Consultant
CA Recipients:
- La Débrouille / $3,500 – Nominated by Annie McGraw, Senior Executive Sales Leader
- Harmony for Youth / $4,000 – Nominated by Cathy D’Angela, Senior Executive Sales Leader
- Grace’s Table / $2,500 – Nominated by Delores VandenBoogaard, Silver Senior Vice President Sales Leader; Lindsay Mercer, Executive Vice President Sales Leader; and Camille Young, Sales Leader
- The Olive Tree / $2,500 – Nominated by Melonie Jerrett, Consultant
- That Girls Got Moxie / $2,500 – Nominated by Kara Ameloot, Executive Vice President Sales Leader; Katelyn Clarke, Consultant; Jaylene Henry, Executive Sales Leader; and Kim Yakimovich, Consultant
Super Saturday: Coming to a neighborhood near you!
What’s next? Something BIG is coming to you this fall. Mark your calendars, and join us for Super Saturday in a city near you! These high-energy, in-person events will be held on select Saturdays across the US and Canada. Each event is designed to equip you to grow your Norwex business with powerful training and real business coaching from Leaders.
Registration is open, so save your spot now. The first three locations to reach 100 attendees will win something special!
On-the-Go Cleaning Essentials Bundle is now out of stock in the US. This was available for a limited time only as part of our Hot Deals Warehouse Sale. We apologize for any inconvenience.
Bye-bye disposables. 👋 Hello impact. 🌎
