EnglishAugust Mid-Month Coaching
Friday, August 14th, 2026
August Mid-Month Coaching
There’s a lot to be excited about at Norwex right now. New products are giving customers fresh reasons to buy. The refreshed Bright Start Program is creating more ways to support New Consultants. And as more people discover The Norwegian Way, many Consultants are finding that meaningful conversations are leading naturally to sales, bookings and team-building opportunities.
This month’s toolkit brings it all together, with practical coaching you can put to work right away:
- The Norwegian Way: 3 elevator pitches – words to say that will help you connect the Mission to sales, hosting and recruiting conversations
- New mainline products – turn what’s new into customer conversations, product excitement and sales
- Refreshed Bright Start Program + Bright Start Bonus Miles – help New Consultants start strong, earn exclusive branded merch and jumpstart their path toward Baja Break Through
- August Consultant Rewards – see how consistent activity can level up your earnings
- September Host Exclusives – give future Hosts one more compelling reason to choose a date for fall
- Upcoming onsite events – get the details and key dates for Mega Saturdays and Leadership Conference
The energy is already here. Open the toolkit and see how building your business can level up your earnings in multiple ways.
The Norwegian Way: Three ways to turn an idea into a conversation
You’ve been hearing a lot about The Norwegian Way lately. Now it’s time to make it your own.
To help you share the message with confidence, we’ve created a simple elevator pitch, along with three conversation closes tailored to the people you talk to most often: customers, Hosts and potential Consultants.
Use these examples as a starting point, personalize them and let your own experience bring The Norwegian Way to life. Then take a moment to re-watch the launch video and hear directly from Beate about the inspiration for this powerful approach to cleaner, safer, better living.
INTRO PITCH
What is The Norwegian Way? It’s the belief that less is more. Fewer products. Fewer chemicals. Less waste. Less clutter. It’s inspired by the Norwegian way of living – choosing simple, high-quality solutions that do more, so we can spend less time managing our homes and more time enjoying them. At Norwex, that means replacing the dozens of chemical-laden products found in most homes with a few effective solutions that support a cleaner, safer, better way of living.
You don’t have to change everything overnight. The Norwegian Way is about taking simple steps that fit real life and making meaningful swaps throughout the home – from the bathroom and kitchen to the laundry room, personal care and beyond. Seeing is believing, and when people experience these solutions for themselves, the benefits are easy to understand.
If you’re talking to a customer
The Norwegian Way isn’t about buying more. It’s about needing less. Less clutter under the sink. Fewer products to manage. Fewer chemicals in your home. By making a few simple swaps, you can create a cleaner, safer environment with products that work harder for you every day.
If you’ve ever felt overwhelmed by all the products you’re told you need, The Norwegian Way offers a simpler solution – one that’s better for your home, your family and the planet.
If you’re inviting someone to host
Hosting is one of the easiest ways to experience The Norwegian Way for yourself – and be rewarded for sharing it with others. Gather a few friends, see simple solutions in action and discover practical ways to reduce chemicals, clutter and waste throughout the home.
As a Host, you’ll earn free products and exclusive Host rewards based on your party’s sales, making it easy to create your own cleaner, safer home while helping others do the same. The best part? You’re not selling anything – you’re simply introducing friends and family to a better way of living.
If you’re introducing the opportunity
When you join Norwex, you simplify your life – and help others do the same. Every conversation is an opportunity to help someone replace unnecessary chemicals, reduce waste and create a cleaner, safer home for the people they love.
And as you help others create healthier homes, you can build a business with purpose behind it – one that provides supplemental income, flexibility and the chance to make a meaningful impact. The Norwegian Way isn’t just a better way to care for your home. It’s a simple, rewarding way to create more freedom for yourself and your family.
Watch the Video
New mainline products: Nothing gets people talking like something new
One of the most exciting parts of this launch is that these new products make it easier than ever to help people simplify everyday life. From the kitchen to personal care to family routines, each addition is designed to solve a real problem while helping customers reduce reliance on disposable products, harsh chemicals or unnecessary clutter.
Here are a few ways to start the conversation.
Heritage Kitchen Collection
Conversation starter: “How many disposable paper towels does your family use in a week?”
The new Stripe Textured Kitchen Towels, Diamond Textured Kitchen Cloths and Kitchen Counter Cloths offer a reusable solution for drying dishes, tackling everyday messes and keeping kitchen surfaces clean while reducing waste, cutting back on the cost of disposable paper towels and limiting unnecessary chemical exposure. At the same time, they bring a beautiful, coordinated look to the kitchen inspired by Norwegian design.
Kids collection
Conversation starter: “What healthy habits are you teaching your children this school year?”
The Norwex Kids collection creates opportunities to talk to children about the importance of contributing to the home in meaningful ways. From helping tidy up messes to caring for their personal spaces, this collection – which includes Kids Hooded Towel, Body & Face Pack, Kids Mop Handle & Base Mop Pad and Kids Basic Package – gives families practical tools to encourage independence, responsibility and participation in making the home cleaner, safer, better.
Hydrating Body Balm
Conversation starter: “What’s the first thing that gets dry when the weather changes?”
Dry skin season is coming, and customers are looking for solutions that work as hard as they do. The new Hydrating Body Balm delivers rich, concentrated moisture in a convenient stick format that’s easy to apply wherever skin needs extra attention. It’s perfect for dry hands, rough elbows, cracked heels and other areas that need targeted hydration throughout the day. No messy application. No waiting for lotion to soak in. Just nourishing moisture exactly where it’s needed.
And because the balm is refillable, customers can continue enjoying their favorite product while reducing packaging waste over time.
Ultra Scrub Cloth
Conversation starter: “What’s the toughest surface to clean in your home?”
This is where the new Ultra Scrub Cloth shines. One side combines Norwex microfiber, while the other features a scrubbing surface designed to tackle tougher messes. It’s intended for kitchens, bathrooms and other areas where customers need a little extra cleaning power. Instead of reaching for stronger chemicals, customers can tackle tough buildup with a tool designed to do more of the work for them.
Optic Scarf
Conversation starter: “How many screens do you clean every day?”
The new Optic Scarf offers a chemical-free alternative for cleaning screens, glasses, tablets, jewelry and other delicate surfaces. It’s designed to clean effectively without scratching and combines practicality with an attractive design. Any Norwex Optic Scarf is always a customer favorite. The new design is sure to catch attention and inspire conversations.
Rubber Brush Mop Attachment
Conversation starter: “If you could eliminate one cleaning tool from your closet, what would it be?”
The new Rubber Brush Mop Attachment features flexible rubber bristles designed to attract and lift debris, along with a built-in squeegee edge for liquid cleanup. It’s designed to replace multiple cleaning tools with one versatile attachment. Pet owners, parents and anyone with hair-shedding family members will benefit immediately.
Check Out the Fall 2026 Catalog
Bright Start is back and better than ever
The refreshed Bright Start Program is giving New Consultants more reasons to stay focused during their first 45 days. Now they can earn exclusive Norwex-branded merchandise designed to help them proudly promote their business wherever they go.
From the limited-edition Tote Bag, Glass Water Bottle and Ballcap – all with Bird Icon –these rewards celebrate progress while helping New Consultants build visibility and confidence from day one.
Bright Start Bonus Miles: help New Consultants start strong
There’s never been a better time to share the Norwex Opportunity. The new Norwegian Way Join Kits give New Consultants a simple, relatable story to share with customers: fewer products, simpler routines and solutions inspired by our Norwegian roots.
Even better, New Consultants who enroll from noon, CT, August 1, through noon, CT, November 1, 2026 and achieve Bright Start milestones can earn Bonus Trip Miles to help accelerate their path toward the Baja Break Through Annual Trip Incentive.
Bright Start 1: Reach $500 in Personal Retail Sales in the first 15 days and earn a FREE limited-edition Tote Bag with Bird Icon plus 10,000 Trip Miles
Bright Start 2: Reach $1,000 in Personal Retail Sales in the first 30 days and earn a FREE limited-edition Glass Water Bottle with Bird Icon plus another 10,000 Trip Miles
Bright Start 3: Reach $1,500 in Personal Retail Sales in the first 45 days and earn a FREE limited-edition Ballcap with Bird Icon plus an additional 15,000 Trip Miles
And there’s something in it for Team Builders, too.
Every New Consultant who achieves Bright Start 1 counts toward qualification requirements and earns the sponsoring Consultant an additional 1,000 Trip Miles. When New Consultants experience success quickly, everyone wins.
Get to Know the Refreshed Bright Start
Don’t leave August Consultant Rewards on the table
This month’s rewards are perfectly aligned with the momentum created by The Norwegian Way.
- Submit $250 in Personal Retail Sales: Earn new The Norwegian Way Guide + 30 single sachets of Rejuvenating Serum, Renewing Eye Cream and Hydrating Moisturizer
- Close 2 parties, each with $500+ in sales, 1 booking and 3 buying guests: Earn all-new, limited-edition All-in-1 Bathroom Cleaner, lemon verbena!
Need an easy way to get there?
The new Norwegian Way Starter Pack and Starter Pack Plus present simple, ready-made solutions to a cleaner, safer and better way of living. Inspired by The Norwegian Way philosophy, these curated collections help address everyday home-care needs with practical solutions that can replace many of the traditionally chemical-laden products families use every day. Selling just 3 Norwegian Way Starter Packs in a party is enough to reach $500+ in sales!
Learn More About This Month’s Rewards
The September Host flyer has arrived, and it includes more great reasons to start reaching out today: a new Host Welcome Gift and additional Host Discounts on top of regular Host rewards. The new welcome gift includes a limited-edition wristlet bag, mini EnviroCloth® and PowerZyme™ sachets, giving new Hosts an immediate taste of cleaner, safer living.
Even better, September Hosts can earn:
- $500 in party sales: an additional $35 Host credit ($135 total Host credits)
- $1,000 in party sales: an additional $65 Host credit ($350 total Host credits)
For New Consultants, that’s enough to get the Norwegian Way Starter Pack for FREE!
While you’re filling September, don’t forget about August. Continue holding parties this month so your Hosts can take advantage of current August Host Exclusives before they’re gone.
Coaching tip: Back-to-school season is a great reason to reconnect. Reach out to parents, teachers and school staff in your network who may be thinking about the germs that often come home with a new school year. A party gives them the opportunity to discover simple solutions that help create cleaner, safer spaces for the people they care about most.
Pro tip: Use the all-new Norwegian Way Party Template to get your next party off to a strong start. It’s packed with helpful demos, videos and coaching tips designed to help you create a simple, engaging experience that keeps the focus on meaningful conversations.
Keep the momentum going
Mega Saturdays
Conference may be over, but the learning doesn’t stop there.
Mega Saturdays are your opportunity to dive deeper into The Norwegian Way and, more importantly, learn how to turn it into sales, bookings and recruiting conversations. If you’re feeling energized by what you’ve heard and seen recently, come to a Mega Saturday near you to build on that momentum with practical coaching you can put to work right away.
The first Mega Saturday takes place in Indianapolis on August 29, with additional events scheduled throughout the fall. Check the registration page for locations and dates near you.
2026 Locations and dates
Indianapolis – August 29 | 10 am – 4 pm | Register Now
Vancouver – September 12 | 10 am – 4 pm | Register Now
Northern California – September 12 | 10 am – 4 pm | Register Now
Minneapolis – September 19 | 10 am – 4 pm | Register Now
Winnipeg – October 3 | 10 am – 4 pm | Register Now
Quebec – October 3 | 10 am – 4 pm | Register Now
Dallas – October 10 | 10 am – 4 pm | Register Now
Greater Toronto Area – November 7 | 10 am – 4 pm | Register Now
Raleigh – November 7 | 10 am – 4 pm | Register Now
Eastern Pennsylvania – November 14 | 10 am – 4 pm | Register Now
Leadership Conference 2027
If you’re serious about growing your business and helping others do the same, Leadership Conference belongs on your calendar.
Join Norwex Leaders from across North America in Phoenix, January 7-10, for several days of learning, connection and inspiration designed to help you lead with confidence and build for the future. Whether you’re already leading a team or working toward your next title promotion, Leadership Conference offers valuable insights you can bring back to your business
Don’t overlook these opportunities
We’ve covered a lot in this month’s toolkit, but there are still a few more ways to make the most of August:
Sink-side Savings: Foaming Hand Wash Powder and the Forever Foaming Hand Wash Set are on sale
Spend and Save
Home Office Shared Cart: Norwegian Way Starter Pack Plus and Power Cleaning Paste
Momentum is built one conversation at a time. Keep reaching out, keep following up and keep sharing solutions that make a difference. Your next booking, customer or New Consultant could be one conversation away.
View all the content from this month's Norwex News here.
